She tweets, she’s fired, and now, she’s apologizing for the offensive AIDS tweet about Africa

Bb-9gRfIYAA3U7VJustine Sacco, the PR Exec at InterActiveCorp, who posted the above tweet has issued a statement, apologizing for making the racist Tweet. She released the statement today to South African paper, The Star, a day after she was fired by IAC. Read the apology below.

“Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.

“For being insensitive to this crisis — which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly — and to the millions of people living with the virus, I am ashamed.

“This is my father’s country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.”

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8 Comments

  1. Michael

     /  December 23, 2013

    Not impressed ( ˘˘̯)

    Reply
  2. Nonso Nnajide

     /  December 23, 2013

    Oh. She’s South African (or more correctly, her father is). And had made frequent visits to South Africa before. Yet she made such an ignorant insensitive statement about the country. Not impressed either.

    Reply
  3. Anu

     /  December 24, 2013

    She’s South African? Lesson learned: Say No to excess luggage … Travel Light

    Reply
  4. Marthy

     /  December 24, 2013

    Apology accepted. Go and sin no more.

    Reply
  5. Emmanuel Dan

     /  December 24, 2013

    The wound will heal but the scar shall remain! Apologies accepted so long as it wasn’t done as a requirement for regaining her lost job.

    Reply
  6. ary

     /  December 24, 2013

    I still pity her. I wish they didn’t have to fire her. Apology accepted anyway, and like Marthy said, ‘Go and sin no more.’

    Reply
  7. david

     /  December 24, 2013

    Not impressed either….she should be recalled and fired again…

    Reply

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